You are not fighting Google. You are fighting the Black Box.

Name: AdPlanck
Price range: $$$

The agency that holds your accounts, reports clicks, and goes quiet after you sign. AdPlanck is the opposite, on purpose: ads measured to the booked job, accounts in your name, month to month.

Take the 90-second Leak Check Book a free audit

Built in accounts you own

Google Ads
Local Services Ads
Meta Ads
Yelp Ads
ChatGPT Ads
Microsoft Ads
GA4
Tag Manager
ClickHouse
Claude (ClaaS)
Your CRM

The villain

Here is how the Black Box works.

The Black Box is how most marketing gets sold to businesses like yours. The agency says it spent $X. The report says you are getting ROI. The bank account says otherwise. You ask. They say "we'll look into it." Nothing happens, and the same report arrives next month. It is not one company. It is a business model, and it works because you cannot see inside it.

It rents you your own assetsWebsite, ad account, Business Profile, phone numbers: all under the agency's name. Leave and you start from zero.

It reports what it wants you to seeImpressions, clicks, "leads." Never cost per booked job, because that number would end the conversation.

It disappears after the saleA salesperson closes you, an account manager inherits you, and the person doing the work has forty other clients.

It says "we'll look into it"You ask why the bank account doesn't match the report. The answer is a promise, not a number. The question falls through the cracks, and next month the same report arrives.

Everything AdPlanck does is the opposite of the Black Box, on purpose: your name on every account, cost per booked job on one weekly page, month to month, and the operator on the phone.

The problem, and what takes it away

Sound familiar?

What owners tell us in the first call, what we do about it, and what you can check yourself.

The pain

"I spend $4k a month and can't tell you what it returns."

Now: A report of clicks and "leads." No number for what a booked job costs, so the budget gets fed by feel.

What we do about it

Tracking numbers per source, with call recording.
Every form, chat, and booking tagged to its campaign.
Booked and paid jobs imported back into Google so it bids on jobs, not rings.

What you can check

Open your own GA4 and the weekly page. Pick any job from last week and follow it back to the ad.

When

Measurement verified end to end in 2–3 weeks. No budget increase until it is.

The pain

"The last agency owned my Google Ads account."

Now: Accounts under the agency's login. Leaving means starting from zero: no history, no reviews, no learned bidding data.

What we do about it

Day-one ownership audit: Ads, LSA, GA4, Tag Manager, Business Profile, phone numbers.
Admin transferred to your email before we spend a dollar.
We work as invited managers. The clause is in the agreement.

What you can check

When

Before the first campaign runs. Usually week one.

The pain

"They ghosted me after the contract was signed."

Now: A salesperson closes you, an account manager inherits you, and the person doing the work has forty other clients.

What we do about it

One operator: the person on the call is the person in the account.
A written note every week: what changed, why, what it cost, what it booked.
A monthly review call. A text gets a reply the same day.

What you can check

Ask for the last four weekly notes from any client. Ask who you would text, then text them.

When

From the first week. The notes start before the ads do.

The pain

"I asked why the numbers don't match. They said they'd look into it."

Now: The question has no owner and no number attached, so it never closes. Next month, same report.

What we do about it

Every open question gets a line on the weekly page until it is closed, with a date.
Every answer is a number with a source, not a sentence.
The change gets made that week, and the note says what changed and why.

What you can check

Read the "Open" section at the top of any weekly page. Count how long anything has sat there.

When

From the first weekly note. The section exists before there is anything in it.

A business should be able to see what its money does. Everything above is the opposite of the Black Box, on purpose.

Take the Leak Check

The way out

Don't switch agencies. Switch models.

Agency-hopping gets you the same report with a new logo. The fix is a vendor that moves control to you, and trains your people to keep it. Which one are you?

No marketing person in-house

We run it. In your name. Where you can see it.

Ads, tracking, and the weekly page run by one operator, in accounts you own.
You read one page on Friday; you never write a report or chase an answer.
Leave any month and keep everything, including the person who knows how it works: the notes.

Take the Leak Check

You have a marketing manager (or want one)

We build the stack and train them to run it.

Measurement, warehouse, and campaigns built to a documented standard they can operate.
Claude training and the knowledge base so your team does the work the agency used to charge for.
We step back to advisory as they take over. The weekly page stays; the author changes.

See the training

Why AdPlanck exists

Control, visibility, proof. The three things we could never get from an agency.

AdPlanck was started by Jordan White after years inside agencies that could run ads, or build the data, or talk about AI, but never all three for the same client, and never with the client holding the keys.

So the rules are written into the agreement: every account in your name from day one, a weekly note in plain English, one operator who knows your dispatch board as well as your ad account.

Why Planck? In 1900 Max Planck proved energy isn't a smooth smear; it comes in discrete, countable units. That discovery is why the universe is measurable. Your ad spend is the same: calls, booked jobs, signed cases. We count the units. The full story

ControlYour name on every account, tool, and number. In the agreement.

VisibilityThe weekly page, your login, the call log. Nothing you have to ask for.

ProofOutcomes in units: booked jobs, signed cases, profitable orders. Never "leads."

If it isn't tracked, it didn't happen.

What we do

One team across marketing and operations.

An ad-tech company that also runs the ads. The measurement, warehouse, agents, and tools are the product; the campaigns prove them. Five services, one operator, your accounts.

Paid Media

Google Ads, Local Services Ads, Meta, Yelp, ChatGPT, Microsoft Ads. Managed with call tracking and real attribution.

Measurement & Data

If it isn't tracked, it didn't happen. Conversion tracking, GA4, GTM, and a warehouse you can query.

AI & ClaaS

Claude training, knowledge bases, MCP servers, and custom agents on the Claude Agent SDK. Claude-as-a-Service, run by a human.

Search & Content

SEO, AEO, schema, llms.txt. Built to be found by Google and by AI answers.

Ops Tools

Service route optimization and public-data lead tools. Software that runs the operation, built in your stack.

Who it's for

Built for your business

HVAC Plumbing Electrical Roofing Landscaping Law Firms Ecommerce

The plan

Three steps. No surprises.

1Leak Check, then audit.Ninety seconds on your own, then a free read-only look at your accounts, tracking, and site. We tell you what we would fix, you decide.

2Fix the measurement. If it isn't tracked, it didn't happen.Calls, forms, and jobs tracked end to end before a dollar of budget goes up. Usually 2–3 weeks.

3Run and expand.Ads, then the data, then the AI and tools that speed up the office. Weekly notes, monthly review, month to month.

Ready to see what your ads are actually doing?

Ninety seconds, no email. Then a free read-only audit if you want the real numbers.

Take the Leak Check Book a free audit