Built for Electrical
Electrician marketing that separates panel upgrades from outlet calls.
Electrical search is a mix of $200 service calls and $5k–$30k panel, EV charger, and generator jobs. We track which is which and put the money where the margin is.
Clicks on "outlet repair" look great in a Black Box report. Cost per panel job does not fit in one, so we report that instead.
What's usually leaking
"I get calls for ceiling fans when I want EV chargers and panels."Campaigns split by job type with their own budgets and landing pages, so the big-ticket work gets the spend.
"Storms and heat waves are feast or famine."Weather-triggered budget rules for generator and outage work. Steady campaigns for planned upgrades.
"Our commercial work comes from permits and relationships, not clicks."A commercial campaign with its own hours and landing pages, plus Ops Tools: new commercial permits and property changes in your area surfaced weekly as a ranked list.
What you can check, not take on faith
The weekly pageCost per booked job by campaign, every Friday. Ask any client for the last four.
Your loginAdmin on Ads, LSA, GA4, Tag Manager and Business Profile shows your email. Week one.
The call logEvery tracked call with a recording and an outcome tag. Follow any job back to the ad.
What we do for electrical
- Google Ads + LSA: Service, panel/EV/generator, and commercial campaigns, each tracked separately.
- Tracking to the job: Call recordings and job-type tagging. Cost per booked panel job, not cost per click.
- Search + content: Pages for EV charger installation, panel upgrades, and generators that rank and convert.
- Weekly numbers: One page. What it cost, what it booked, what we are changing.
Questions
- Do you do commercial electrical marketing?
- Yes. Commercial runs as its own campaign with different keywords, hours, and landing pages.
- How fast do results show?
- LSA and branded search move in weeks; non-branded search and content take 2–4 months to compound.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.