Built for HVAC
HVAC marketing that tracks to the installed system.
Service calls are cheap clicks; replacements are the business. We split the two, track every call and form to a booked job, and keep your Google Ads, LSA, and Business Profile in your name.
HVAC owners get the Black Box more than anyone: a franchise-style agency, a rented site, and a tune-up lead counted the same as a $12k replacement.
What's usually leaking
"I can't tell a $150 tune-up lead from a $12k replacement lead."Call tracking with recordings and a simple job-value tag, so the budget flows to what pays.
"Summer we're slammed, shoulder season we're dead."Budget pacing by season and weather triggers. Maintenance-plan campaigns in spring and fall so the phone rings in April.
"LSA sends leads we never got to."Missed-call alerts and a 5-minute callback rule. We watch LSA response time because Google ranks you on it.
What we do for hvac
- Google Ads + LSA + Microsoft Ads: Separate campaigns for repair, replacement, and maintenance plans. Negative lists that kill "how to" and DIY traffic.
- Tracking to the job: Every call, form, and chat attributed to a source and tagged with job type and value.
- Service-area routing: Ops Tools: daily routes that cut windshield time so the same techs close more calls.
- Weekly numbers: Cost per booked job by campaign. Not clicks. Not "leads."
Questions
- What does an HVAC company typically spend?
- Most of our HVAC clients run $5k–$20k/mo across Google Ads and LSA, heavier in May–August and December–February. The minimum for our retainers is $5k/mo.
- Do you work with ServiceTitan or Housecall Pro?
- Yes. We connect call tracking and booking data to the platform you already use so attribution matches your dispatch board.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.