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Services

Paid MediaGoogle, LSA and Microsoft Ads with real attribution.Measurement & DataIf it isn't tracked, it didn't happen.AI, Agents & ClaaSClaude training, agents, MCP, knowledge bases.Search & ContentSEO, AEO, schema, llms.txt.Ops ToolsRoute optimization and public-data lead tools.

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HVACPlumbingElectricalRoofingLandscapingLaw FirmsEcommerce
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One operator. Full stack.

AdPlanck is run by Jordan White, with a background in paid search and analytics for service businesses. I started AdPlanck because the agencies I worked inside could run ads, or build data, or talk about AI — but never all three for the same client.

When you work with AdPlanck, you talk to the person doing the work.

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Paid searchGoogle, LSA, Microsoft — managed for service businesses since 2016.
AnalyticsGA4, GTM, warehouses. The house rule: if it isn't tracked, it didn't happen.
AI infrastructureClaude, knowledge bases, MCP. The stack, not the hype.
All three, one personNo handoffs between departments that don't talk.