Built for Ecommerce
Ecommerce ads measured on margin, not platform ROAS.
Meta and Google both claim the same order. We build measurement that counts each order once, subtracts returns and COGS, and bids on contribution margin. Your accounts, your pixel, your data.
Platform ROAS is the Black Box built into the ad tools themselves. Margin-based measurement you own is how you see past it.
What's usually leaking
"Meta says 5× ROAS, Google says 4×, the bank account says break-even."Server-side tracking, a single source of truth, and incrementality tests so you know which channel actually moves orders.
"Returns and discounts eat the margin after the ad platform stops counting."Margin-aware reporting: profit per order by channel and campaign, after returns.
"Our abandoned-cart emails are one message from 2021."Lifecycle flows (cart, browse, post-purchase, win-back) built and tested. Usually the cheapest revenue in the stack.
What we do for ecommerce
- Google Shopping + PMax + Meta: Feed optimization, product segmentation by margin, and creative testing with a budget rule you approve.
- Measurement + warehouse: GA4, server-side tagging, and a warehouse that joins ad spend to orders, returns, and COGS.
- AI for the store: Product copy at scale, support assistants, and catalog enrichment that stays on-brand.
- Weekly numbers: Contribution margin by channel. One page.
Questions
- Which platforms?
- Shopify, WooCommerce, and BigCommerce most often. Anything with an orders API works.
- Do you do creative?
- We test and brief creative; production is yours or a partner. We tell you which ads make money.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.