Built for Ecommerce
Ecommerce ads measured on margin, not platform ROAS.
Meta and Google both claim the same order. We build measurement that counts each order once, subtracts returns and COGS, and bids on contribution margin. Your accounts, your pixel, your data.
Platform ROAS is the Black Box built into the ad tools themselves. Margin-based measurement you own is how you see past it.
What's usually leaking
"Meta says 5× ROAS, Google says 4×, the bank account says break-even."Server-side tracking, a single source of truth, and incrementality tests so you know which channel actually moves orders.
"My pixel and Merchant Center live in the agency's Business Manager."Your pixel is your customer data. Ads, Merchant Center, pixel and GA4 moved under your Business Manager and your email before we touch a campaign; margin-aware reporting after returns comes next.
"Our abandoned-cart emails are one message from 2021."Lifecycle flows (cart, browse, post-purchase, win-back) built and tested. Usually the cheapest revenue in the stack.
What you can check, not take on faith
The weekly pageCost per booked job by campaign, every Friday. Ask any client for the last four.
Your loginAdmin on Ads, LSA, GA4, Tag Manager and Business Profile shows your email. Week one.
The call logEvery tracked call with a recording and an outcome tag. Follow any job back to the ad.
What we do for ecommerce
- Google Shopping + PMax + Meta: Feed optimization, product segmentation by margin, and creative testing with a budget rule you approve.
- Measurement + warehouse: GA4, server-side tagging, and a warehouse that joins ad spend to orders, returns, and COGS.
- AI for the store: Product copy at scale, support assistants, and catalog enrichment that stays on-brand.
- Weekly numbers: Contribution margin by channel. One page.
Questions
- Which platforms?
- Shopify, WooCommerce, and BigCommerce most often. Anything with an orders API works.
- Do you do creative?
- We test and brief creative; production is yours or a partner. We tell you which ads make money.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.