Built for Roofing
Roofing marketing for the storm and the slow season.
Roofing leads are expensive and lumpy. We track to the signed contract, protect you from lead-seller junk, and build the organic base so you are not buying every job.
Lead sellers are the Black Box with a per-lead price tag: the same lead, sold three times, to you and two competitors. Your own pipeline ends that.
What's usually leaking
"The website isn't mine. If I leave, it goes dark."Ownership audit first: domain, hosting, site, Ads, Business Profile in your name. If the site is rented, we plan the migration before any spend, and the clause goes in the agreement.
"After the storm rush, the phone goes quiet."Always-on repair and inspection campaigns plus financing and maintenance offers that fill the off-season.
"Lead-gen sites resold my leads to three competitors."Your own pipeline: your ads, your landing pages, your tracking. Exclusive by definition.
What you can check, not take on faith
The weekly pageCost per booked job by campaign, every Friday. Ask any client for the last four.
Your loginAdmin on Ads, LSA, GA4, Tag Manager and Business Profile shows your email. Week one.
The call logEvery tracked call with a recording and an outcome tag. Follow any job back to the ad.
What we do for roofing
- Google Ads + LSA: Storm, repair, replacement, and commercial campaigns with geo targeting by neighborhood when storms hit.
- Tracking to the contract: Every call and form tied to a source, then to signed vs. lost.
- Search + content: Local pages that rank for replacement and repair in the areas you want.
- Public-data lead tools: Ops Tools: permit and property data that surfaces likely replacements before the door-knockers.
Questions
- Do you work on a per-lead basis?
- No. Flat monthly fee, your accounts. Per-lead pricing is how lead sellers make money on junk.
- Can you target after a storm?
- Yes. We keep a storm playbook ready: geo-targeted campaigns, inspection landing page, and budget rules you can switch on the same day.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.