Built for Law Firms
Law firm marketing that tracks to the signed case.
Legal clicks are the most expensive in advertising. We track to the retained client, keep your Ads, LSA, and website in your name, and tune intake speed because that is where cases are won.
Legal marketing is the Black Box at its most expensive: rented websites, LSA accounts under a vendor MCC, and a report that never says cost per signed case.
What's usually leaking
"I spend $15k a month and can't tell you the cost per signed case."Call tracking and intake tagging from first call to signed engagement, by practice area and source.
"The agency owns my website and my LSA account."Ownership audit first. We move everything to the firm and put it in the agreement.
"Our intake answers in minutes during the day and never at night."Minutes-to-human tracking and after-hours coverage. We report it weekly because LSA ranks on it.
What we do for law firms
- Google Ads + LSA for legal: Practice-area campaigns with the compliance and ethics rules your state bar requires. No misleading claims, no guarantees.
- Tracking to the signed case: Dynamic numbers, recordings, intake outcome tagging, CRM sync (Clio, Lawmatics, and others).
- Search + content: Practice-area pages and local content that rank and get cited by AI answers.
- AI for the firm: Intake summarization, document drafting assistants, and knowledge bases that keep client data in your systems.
By practice area
Personal InjuryThe most competitive clicks anywhere. We win on intake speed, 24/7 coverage, and tracking every signed case to the source.
Criminal DefenseCalls come at night from frightened people working down a list. After-hours live answer and tracking retained clients, not consults.
Family LawWeeks of research, then a one-day decision. Bookable consults on every page, same-day follow-up, and tracking by matter type.
Estate & BusinessPlanners who judge you by the first reply. Organized, specific responses and a content library that ranks for years.
Questions
- Is this compliant with bar advertising rules?
- We follow your state bar rules on claims, testimonials, and disclaimers, and you approve all copy. We do not guarantee outcomes in ads.
- Do you work with intake services?
- Yes. We connect tracking to whichever intake desk or service you use and report minutes-to-human.
See where your budget is leaking
Ninety seconds, no email. Then a free read-only audit if you want the real numbers.