The 90-second Leak Check
Where is your ad budget leaking?
No email, no sales call. Pick your business, see how the Black Box shows up in your industry, and get a score plus one fix you can make today.
In a hurry? The Black Box Score is the checklist version: eight yes/no questions, one number.
- 1Your story
- 2The villain
- 3The guide
- 4Your move
Step 1 of 4: your story
Step 2 of 4: the villain
The villain in
Step 3 of 4: your score
How it's scored
Start at 100. Not knowing your cost per booked job costs up to 36 points (8 if you track it, 24 if roughly); the agency owning your account costs 25 (15 if unsure); slow follow-up costs up to 20. The dollar figures multiply your stated spend by the share of outcomes each leak typically hides. The free audit replaces every one of these with your real numbers.
The same month, reported twice
Black Box report
AdPlanck weekly page
Step 4 of 4: your move
Your move
You can take the fix and go; it is yours. Or let us replace the estimates above with your actual accounts: a free, read-only audit.
Estimates use industry-typical ranges, not your data. Everything in the audit stays in your name.