You are not fighting Google. You are fighting the Black Box.

If you run an HVAC, plumbing, electrical, roofing or landscape company, a law firm, or an ecommerce brand doing $1–15M, you know the Black Box: the agency that holds your accounts, reports clicks, and goes quiet after you sign. AdPlanck is the opposite, on purpose. Ads that pay, measured to the booked job, and the data, AI, and tools to run the operation. Accounts in your name. Month to month.

Take the 90-second Leak Check Book a free audit

The villain

Here is how the Black Box works.

The Black Box is how most marketing gets sold to businesses like yours: an agency that runs your ads under its login, reports clicks and "leads" instead of booked jobs, locks you into a 12-month contract, and goes quiet the week after you sign. It is not one company. It is a business model, and it works because you cannot see inside it.

It rents you your own assetsWebsite, ad account, Business Profile, phone numbers: all under the agency's name. Leave and you start from zero.

It reports what it wants you to seeImpressions, clicks, "leads." Never cost per booked job, because that number would end the conversation.

It disappears after the saleA salesperson closes you, an account manager inherits you, and the person doing the work has forty other clients.

Everything AdPlanck does is the opposite of the Black Box, on purpose: your name on every account, cost per booked job on one weekly page, month to month, and the operator on the phone.

What we do

One team across marketing and operations

Paid Media

Google Ads, Local Services Ads, Microsoft Ads. Managed with call tracking and real attribution.

Measurement & Data

If it isn't tracked, it didn't happen. Conversion tracking, GA4, GTM, and a warehouse you can query.

AI & ClaaS

Claude training, knowledge bases, MCP servers, and custom agents on the Claude Agent SDK. Claude-as-a-Service, run by a human.

Search & Content

SEO, AEO, schema, llms.txt. Built to be found by Google and by AI answers.

Ops Tools

Service route optimization and public-data lead tools. Software that runs the operation, built in your stack.

The problem

Sound familiar?

"I spend $4k a month and can't tell you what it returns."We track every dollar to a call, a form, a booked job. Not clicks. Not "leads."

"The last agency owned my Google Ads account."Everything is in your name from day one. It's in the agreement. Leave whenever.

"They ghosted me after the contract was signed."One operator, weekly notes, and you talk to the person doing the work.

All three are the Black Box at work. You are paying people to tell you things you cannot verify, and it should not take a lawsuit to find out who owns your own accounts. A business should be able to see what its money does.

See where your budget is leaking

Why AdPlanck exists

We built the thing we could never get from an agency.

AdPlanck was started by Jordan White after years inside agencies that could run ads, or build the data, or talk about AI, but never all three for the same client, and never with the client holding the keys.

So the rules here are simple and written into the agreement: every account in your name from day one, a weekly note in plain English, and one operator who understands your dispatch board as well as your ad account. Marketing is the front door. The point is the whole business running better.

If it isn't tracked, it didn't happen.

Your name on everythingAds, analytics, tags, profiles, tools. In the contract.

Weekly written notesWhat changed, why, what it cost, what it booked.

The person doing the workNo account manager layer. No handoffs.

Month to monthLeave whenever. Everything stays.

Who it's for

Built for your business

HVAC Plumbing Electrical Roofing Landscaping Law Firms Ecommerce

The plan

Three steps. No surprises.

1Leak Check, then audit.Ninety seconds on your own, then a free read-only look at your accounts, tracking, and site. We tell you what we would fix, you decide.

2Fix the measurement. If it isn't tracked, it didn't happen.Calls, forms, and jobs tracked end to end before a dollar of budget goes up. Usually 2–3 weeks.

3Run and expand.Ads, then the data, then the AI and tools that speed up the office. Weekly notes, monthly review, month to month.

What it looks like in 90 days

You know the cost of a booked job by campaign, and the budget follows it.
Every account is in your name and documented.
Web leads get a call in minutes; the office stops chasing.
One weekly page replaces three dashboards you never opened.

What it costs to keep guessing

Thirty to forty-five percent of outcomes never attributed, so the wrong campaigns get fed.
A Black Box agency that can hold your accounts hostage the day you try to leave.
Leads bought at $150–$300 answered an hour late and lost to the next name on the list.
A team doing by hand what an agent could do overnight.

Ready to see what your ads are actually doing?

Ninety seconds, no email. Then a free read-only audit if you want the real numbers.

Take the Leak Check Book a free audit